It’s that time of the year again, when college basketball takes it to a whole new level. However, in the midst of the “March Madness” fever, some athletes were spotlighted for going even further beyond their student-athlete obligations.
While everyone is busy making predictions and filling out brackets for the NCAA tournament, Buick took the time to put together a highlight reel, focusing on athletes that have remarkable stories. There were several short videos to choose from, each highlighting a specific college athlete.
Amber Tollefson,- a former Florida State soccer player who founded the Give N Go Project. While traveling abroad, Amber was inspired by poverty-stricken children playing soccer with nothing but goals made of sticks and a coconut for a ball. She now raises money to provide equipment and raise self-esteem in Third World countries.
Tyrone Grant- played college basketball at St. Johns. He now works with inner city youth in Brooklyn, N.Y., as a mentor through his Team First program. The organization uses competitive athletics to promote responsibility and teamwork.
Jason Taylor- a University of Arizona football player who later had a career in the NFL. His Jason Taylor Foundation works to improve health care, education, and quality of life for children in southern Florida.
It’s refreshing to see that even with all of the talk of ranking and stats; there is still focus on the players and their lives outside of college athletics. It shows that they can make a difference on a team and individually in the world.
Buick is the NCAA partner of human achievement and is involved with the Final Four.
“The NCAA Final Four showcases incredible human achievement on the basketball court,” said Tony DiSalle, U.S. vice president of Buick Marketing. “With the Human Highlight Reel and our involvement with Samaritan’s Feet, Buick hopes to demonstrate the difference men and women can make away from the court, all around the world.”
-Sarah Kirk
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